Tiger Woods and Gillette

Out of the infinite amount of advertisements that are displayed on television, and the diverse number of demographic groups that they appeal to, I chose to speak about Tiger Woods and his endorsement with the company Gillette, a company that advertises safety razors. The controversy surrounding Tiger Woods and him losing his contract with Gillette allowed me to further analyze and understand what demographic Gillette is appealing to and the type of person they want representing their product. From observing Gillete’s commercials and the people they choose to display in them, I assume their impression of a clean shaven man is representative of a man who is successful, loyal, and hardworking. This is why when issues about Tiger’s infidelity arose, Gillette chose to end his contract with him because he was no longer living up to the image that Gillette wanted its models to portray.