Wednesday, September 8, 2010
Effectiveness of Tiger Woods advertisment for Gillette
Tiger Woods is one of the best spokespeople that Gillette could find for their advertisement. He is successful, very wealthy, and has made various business deals with different companies. Gillette is a company that sells shaving and hair care products. A clean shaven man is representative of a man who is ambitious, self authoritative, and serious about their success because believe it or not, appearance is an important part of your success in the business world.
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I agree, at the time of Tiger's peak I'm sure Gillette did very well. He was a well put together man and most males wanted to be him. I agree with this post as well. If we want to discuss his credibility now, after the year he has had, the outcome may be different.
ReplyDeleteWhile Tiger Woods had a clean image, without a doubt these ads were very effective. Tiger Woods one of the most respected individuals and selling men's products was perfect when he had his "clean" image. Unfortunately, today we cannot say the same.
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ReplyDeleteI completely agree, sex appeal is very important in today's media driven world. If Tiger Woods supports a clean shaven look, many others would want to follow his look. That is what i feel Gillette's campaign is centered on
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